Beyond Personalization: Mastering ABM in the AI Era

In this episode of "Marketing in the Now," David Reske speaks with serial entrepreneur and martech expert Nick Zeckets about the evolving world of Account-Based Marketing (ABM) and the strategic role of AI. Nick argues that true ABM is not about mass ad campaigns, but about deeply understanding and engaging ideal customers with hyper-relevant messaging. He introduces a powerful framework—Create, Harvest, Activate—for turning human insights from real-world conversations into scalable, automated campaigns. Nick also shares his perspective on the future of the martech landscape, predicting that lightweight, AI-first startups will challenge the dominance of traditional platforms and force marketers to prioritize adaptability over tool-specific skills.