What Is The Content Marketing Paradox?

In this episode of In the Now, Rayanne Thorn Krueger, a fractional CMO, host of the podcast, HR Latte, and co-host of the livestream, On the Edge, talks with David Reske, CEO of the digital marketing agency, Nowspeed. They discuss the paradox of investing in marketing efforts for the long haul yet having short-term expectations for results. She believes that you can create a successful content marketing strategy by combining strategic long-term planning while measuring the right metrics along the way to stay on track. What do you think about the content marketing paradox?