Marketing In The Now

How AI Is Changing the Role of Product Marketing

In this episode of Marketing In The Now, David Reske sits down with Andy Donkin — growth strategist and former Amazon executive — to explore how AI is fundamentally transforming the role of product marketing. Andy makes a compelling case for reimagining the product marketer not as a tactical executor, but as a "marketing architect" — a strategic quarterback who leverages AI tools to synthesize customer insights, align product development with market demand, and drive consistent, personalized campaigns across channels at unprecedented speed. From the evolution of go-to-market strategy and the growing importance of storytelling in an AI-commoditized world, to the rise of AI-driven customer personas and generative engine optimization, this conversation is a must-listen for any CMO or product marketer navigating the fast-changing marketing landscape of 2026.

Why AI Can't Fix Marketing Without a Data Foundation

In this episode of Marketing In The Now, host David Reske sits down with Marie Bahl, CMO of Uptempo and a three-decade veteran of enterprise software marketing, for a thought-provoking conversation about why AI alone won't solve marketing's biggest problem. Marie argues that before marketers can truly harness the power of AI, they need something the industry has long been denied: a unified data backbone that ties every campaign, dollar spent, and marketing effort back to measurable ROI. Drawing on her experience across energy, healthcare, education, and AI, she makes a compelling case for why marketers must stop accepting fragmented tech stacks, take ownership of their complexity, and demand the infrastructure that every other business function has had for decades.

Gut Instinct vs. Data: The Modern CMO

In this episode of Marketing In The Now, host David Reske sits down with Kevin Dougherty, CMO of NeuraPoints, for a candid conversation about what it really takes to lead marketing in today's fast-moving, opinion-heavy business environment. Drawing on 26 years of experience — from boots-on-the-ground sales to executive marketing leadership — Kevin shares why trusting your gut isn't just intuition, but the product of deep customer knowledge built over time. The two explore how CMOs can cut through the noise of endless marketing options, how to earn credibility and autonomy with your CEO, and why building genuine relationships — with customers, teammates, and leadership — remains the most powerful strategy of all.

How AI Is Closing the Gap Between Marketing and Sales

In this episode of Marketing In The Now, David Reske sits down with Scott Logan — CMO at Amplify AI and a 20-year veteran of B2B revenue growth — to explore how AI is transforming the relationship between marketing and sales. Scott breaks down how marketing can go beyond top-of-funnel support to influence every stage of the sales cycle, from AI-tailored demos and hyper-personalized account briefings to scalable one-to-few ABM that was once only possible for a handful of key accounts. He also shares what skills CMOs should be hiring for, how to build a "no excuses" sales enablement environment, and why staying relentlessly curious about what's new in AI is the only real competitive strategy heading into 2026.

From Boring to Bold: Making B2B Content Humans Actually Want

In a world drowning in AI-generated, algorithm-optimized content, how do you actually get people to stop and pay attention? In this episode of Marketing In The Now, David Reske sits down with Matt Charney — content strategist, executive editor, and principal analyst with 15 years in content marketing and thought leadership — to explore why most B2B content fails and what bold, human-first storytelling looks like in practice. From empowering employees to tell their own stories, to using AI to uncover gaps in competitors' messaging rather than generate generic ideas, Matt shares a contrarian framework for creating content that makes your audience swear, share, or care — and why emotional resonance, not ROI bullet points, is what builds lasting B2B relationships.

Growth Strategies for Disrupting Legacy HR Tech

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, talks with Joshua Kiernan, CEO and Founder of Mosh JD, about the evolution of a startup from the "build it and they will come" phase to a sophisticated growth engine. Joshua details his mission to solve the problem of inaccurate and scattered job descriptions, which serve as critical data points for hiring and compensation. He shares transparent lessons on the necessity of "marketing hard" from the beginning and the importance of refining an Ideal Customer Profile (ICP) through frameworks like the Halo Strategy. Joshua also explains how he leveraged AI as an education tool to rapidly master technical SEO and web development, eventually pivoting from a DIY approach to a scalable, partner-led growth model.

Mastering AI Workflows and Agentic Marketing

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, interviews Frank Days, a fractional CMO and expert in AI workflows. Frank discusses his transition from manual prompting to building sophisticated agentic workflows using the open-source tool N8N. He shares how non-technical marketers can use "vibe coding" to automate repetitive tasks—such as content strategy building, deep research, and brand reviews—without a computer science background. The conversation explores the shifting bottlenecks in marketing, the potential for 100x productivity gains, and the provocative possibility that custom AI agents may eventually replace traditional, bloated SaaS products.

Human-Centric Marketing: Building a Confident Brand Voice

In this episode of Marketing in the Now, host David Reske sits down with Tami Spencer, fractional CMO and founder of Suite Marketing, to discuss the transformation of "marketing chaos" into clear, consistent communication. Tami shares her unique approach to blending high-level strategy with creative systems, helping organizations simplify their core messaging and amplify their brand voice. The conversation explores how businesses can move away from overwhelming tactics and toward a more human, strategic model of modern marketing that prioritizes authentic storytelling and sustainable growth.