Embracing AI as Your Superpower

In this episode of Marketing in the Now, host David Reske sits down with Eleanor Kubacki, CEO of EFK Group, a socially responsible marketing agency with 30 years of experience serving clients like Nike, the U.S. Navy, and the CDC. Eleanor shares her personal journey from AI skepticism to full-scale reinvention, unpacking why women — especially those 50 and older — are uniquely positioned to lead in the AI era rather than be left behind by it. She breaks down her three-part framework for embracing AI (accepting it as a superpower, using it daily, and committing to reinvention), and gets candid about the fear, ethical questions, and internal culture shifts she had to work through before investing in her own AI software platform. The conversation is a practical, honest look at what it really takes for an established business — and an established leader — to reinvent itself in real time.