Marketing In The Now

Marketing In the Now is an interview-based podcast and show hosted by David Reske, CEO of Nowspeed Digital Marketing. It is focused on uncovering the myths and misunderstandings of marketing and leadership with some of the world’s most interesting people. Guests include CEOs, founders and marketers from around the globe. Each episode is approximately 20-30 minutes.

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Episodes

Friday May 17, 2024

In this episode of Marketing In The Now, Hanoz Tabak and David Reske of Nowspeed talk about how Artificial Intelligence (AI) is revolutionizing the field of digital marketing, offering profound advantages for businesses that adopt and integrate it effectively into their strategies. Learn about 5 comprehensive strategies for harnessing AI in marketing efforts today!

Tuesday May 14, 2024

Content marketing is often misunderstood, with many businesses holding onto myths that can inhibit their ability to engage effectively with their audience and drive growth. This article delves into the fallacies surrounding content marketing and outlines practical strategies for long-term success.
During this episode of Marketing In The Now, Nicole Donnelly of DMG Digital joins David Reske of Nowspeed Marketing to discuss how thinking a single piece of viral content can transform a business overnight can be misleading. Effective content marketing is more akin to nurturing a relationship—it requires ongoing effort and multiple interactions. Consistency and sustained engagement are key, rather than banking on a single viral hit.
Listen to the entire episode now!

Thursday May 09, 2024

In this episode of Marketing In The Now, Scott Weiler, a fractional CMO and David Reske, CEO of Nowspeed, talk about the expansive and intricate world of marketing, clarity and focus are key. With a plethora of tools, platforms, and strategies at their disposal, marketers are often found in a dilemma—not due to a scarcity of options but because of an overwhelming abundance.
Simplicity in strategy does not mean a lack of sophistication; rather, it involves focusing on what is actionable and adaptable. A marketing strategy should not be a static document adorned with complex jargon but a clear, living guide that directs every marketing effort. This simplicity allows marketers to respond quickly to changes in the market environment without losing sight of their strategic goals. Listen now to learn how to effectively set your marketing priorities!

Tuesday Apr 30, 2024

How to Hire and Manage a Marketing Consultant
In the fast-evolving business landscape, the need for expert guidance in marketing has never been more pronounced. Caroline Rothwell, an experienced Chief Marketing Officer with a rich background in various sectors like fashion, real estate, and tech marketing, shares her insights in a podcast interview with Dave Reske, CEO of Nowspeed Marketing. Her advice illuminates the path for businesses of all sizes looking to leverage the expertise of a marketing consultant effectively.
Successfully hiring and working with a marketing consultant requires a thoughtful and strategic approach. CEOs must be clear about their needs, use their networks effectively, be ready to invest time, understand their business stage, and define what success looks like for their company. Consultants, in return, offer more than expertise; they provide a partnership in problem-solving and strategy implementation. Rothwell’s insights clearly demonstrate that the right consultant can be a transformative asset for any company, guiding them through the complexities of today's dynamic marketing environment.
 
Listen to the entire episode now!

Tuesday Apr 23, 2024

Pete Caputa, CEO of Databox and David Reske, CEO of Nowspeed discuss how businesses often find themselves relying heavily on Search Engine Optimization (SEO) to drive traffic and generate leads. However, the digital landscape demands more than just strong SEO. A successful strategy requires an integrated approach to digital advertising campaigns that combines multiple marketing channels and tools to truly capture the complexity of consumer behaviors and preferences. Listen to learn more how this strategy is a necessity!

Tuesday Apr 16, 2024

In the latest edition of the "In the Now" podcast, hosted by David Reske, CEO of Nowspeed Marketing, there was a deep dive into the myths and misunderstandings surrounding growth hacking with guest, Mark Osborne, a seasoned fractional CMO and acclaimed author of “Modern Revenue Strategies”.
The episode kicked off with a myth-buster question on whether growth hacking is genuinely the fastest way to double revenue. Osborne quickly dispelled this notion, labeling it as decidedly untrue and emphasizing the importance of debunking this misconception. He also shared insights into the pitfalls of chasing the latest marketing fads—a path that often leads companies astray. He discussed the danger of businesses trying new tactics for short periods without gaining meaningful progress, likening it to Thomas Edison's approach of discovering numerous ways that do not work. Instead, Osborne advocates for a methodical approach focused on building systems designed to attract and retain the right customers, thereby consistently improving revenue.
Concluding the podcast, Osborne shared his approach to helping companies develop holistic revenue systems encompassing marketing, sales, and customer success. He stressed the importance of diagnostic tools and shared a free resource for listeners to identify growth gaps in their strategies. Listen to this episode now!

Monday Apr 08, 2024

In this enlightening episode, we sit down with Axios HQ’s CMO Chris Willis, a seasoned marketer with a wealth of experience in strategic growth. Also join David Reske, CEO of Nowspeed as they dive deep into the nuances of building a marketing engine that not only drives immediate results but also lays the groundwork for sustainable long-term growth. Chris shares his insights on the importance of understanding the customer journey, the power of incremental improvements, the art of crafting compelling messaging, and the significance of building a scalable, repeatable process. We also explore how investing in awareness can act as a catalyst for exponential growth. Whether you're a business leader looking to refine your marketing strategy or a marketing professional eager to learn from one of the best in the industry, this episode is packed with valuable takeaways that will help you chart a course for strategic growth. Don't miss this opportunity to learn from Chris's expertise and elevate your marketing efforts to new heights!

Monday Mar 18, 2024

Welcome to this enlightening episode of our podcast, where we delve into the dynamic world of event marketing with the expertise of Alec Mountain, a renowned master in event creation and community building. In this episode, Alec shares his innovative strategies and best practices that have shaped his success in the industry.
 
Discover the secrets to identifying your target audience and learn how to balance value with business goals for your events. Gain insights into leveraging digital platforms for effective outreach and explore the art of blending educational and networking elements to maximize impact.
 
This episode is a must-listen for both seasoned event marketers and those just starting their journey. Tune in to equip yourself with the tools and knowledge to craft events that resonate deeply with your audience and achieve tangible business results.
 
Transform your event strategies and create powerful community-building experiences with the wisdom shared in this episode. Don't miss out on this opportunity to elevate your event marketing game!

Monday Mar 18, 2024

The episode of “In The Now” is with Lisa Nickerson, CEO of Nickerson PR on how to integrate PR with Digital Marketing and podcast host David Reske, who is also CEO of Nowspeed. 
In a digital world where the lines between various marketing domains are increasingly blurred, understanding the seamless integration of PR and digital marketing is crucial. This interview gives a court-side view of how leaders of Digital and PR agencies think about marrying the credibility of PR with the targeted efficiency of digital marketing. From leveraging earned media to enhancing your brand's digital presence in crisis times, this interview covers a wide range of topics.  
Whether you’re a marketing professional seeking to refine your strategy or a business owner looking to amplify your brand’s voice, this interview can help you think about marketing in new ways. Listen to it now! 
 
 

Thursday Feb 29, 2024

In this episode of “In The Now”, industry experts delve into the intricacies of leveraging Amazon's platform for optimal sales performance. With insights from David Reske, CEO of Nowspeed Marketing, and Mike Begg, CEO of AMZ Advisors, the Podcast provides a comprehensive guide to navigating the competitive landscape of Amazon. Key highlights include the significance of Amazon in online product searches, the dual role of the platform in brand visibility and sales, and strategies for identifying winning products and niche categories. The podcast emphasizes the importance of brand power, social proof, and effective advertising tactics in maximizing sales on Amazon. Furthermore, it addresses common challenges faced by sellers and offers guidance on adapting to Amazon's evolving landscape. Overall, the podcast equips readers with actionable strategies and expert advice to excel in selling on the world's largest online marketplace. Listen to it now! 

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About Nowspeed

Since the day we've opened our doors, we've recognized that collaboration—between our team members, and between our team and yours—is critical to achieving the best possible results. Every deliverable we produce and project we complete exceeds expectations because nobody at Nowspeed works alone. Our project managers, designers, developers, copywriters, and marketing assistants share their knowledge and skills to create marketing campaigns that grow the profitability and success of our clients' businesses, and their communitie

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