Marketing In The Now

Unlocking the Full Potential of Conversion Rate Optimization (CRO)

Join David Reske on "Marketing In The Now" as he sits down with Chris Kirsch, a seasoned marketing consultant with over 25 years in B2B cybersecurity, to explore the expansive world of Conversion Rate Optimization (CRO) beyond just landing pages. This episode dives deep into how B2B companies, particularly those adopting a product-led growth strategy, can greatly enhance their conversion rates by taking a holistic approach to the entire buyer's journey. Chris shares insights on defining clear customer journey goals, understanding the different stages from awareness to decision, and the crucial role of monitoring and optimizing every step to ensure seamless transitions from trial to paid versions. The discussion also covers common CRO pitfalls such as technical hurdles, fragmented messaging, and the impact of irrelevant traffic, offering strategies to overcome these challenges. Tune in to discover how a strategic, comprehensive view of CRO can not only improve conversion rates but also boost overall customer satisfaction and drive long-term business success.

Navigating the Future of Branding

Join host David Reske and branding expert Mitch Duckler, founder of Full Surge, in this enlightening episode as they explore the evolving landscape of branding influenced by pivotal societal and technological shifts. Dive into how key trends like transparency, purpose, and the shifting paradigms in health and wellness are reshaping consumer expectations, with a special focus on the influential Gen Z demographic. Mitch also discusses the transformative effects of Artificial Intelligence (AI), Extended Reality (XR), and Web 3.0 technologies in crafting immersive and personalized brand experiences. Packed with real-world examples and actionable strategies, this episode is a must-listen for marketers looking to integrate these advancements into their branding efforts effectively.

Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

In this episode of Marketing In The Now, David Reske and Scott Erb, Account Executive at Ubico, explore the current state and future of outbound email marketing in the B2B realm with Despite challenges like stricter spam filters and increased competition, outbound email marketing continues to be a vital tool for direct and personal B2B communications. Scott shares insights on how the field has adapted, emphasizing the importance of integrating email marketing with other channels, maintaining domain health, and focusing on content simplicity to overcome technical barriers. We'll delve into strategic approaches that enhance the effectiveness of email campaigns, including targeted messaging, multi-channel integration, and segmented campaigns. Discover how shifting from quantity to quality in your email strategies can not only improve engagement but ensure your messages resonate with the right audience at the right time. Tune in to learn how outbound email marketing is evolving and how to leverage these changes for better lead generation and customer engagement.

Aligning CMO Strategies with CEO Expectations

Join David Reske, CEO of Nowspeed, and guest Jason Mundy, Fractional CMO, in this enlightening episode as they discuss essential strategies for Chief Marketing Officers to align their initiatives with the evolving expectations of Chief Executive Officers. Learn how CMOs can adapt to organizational dynamics, respond to economic shifts, and employ strategic planning and risk management. They'll also delve into building strong financial relationships and continuously learning from experience to ensure marketing efforts resonate with executive goals and significantly contribute to organizational success. Tune in to gain actionable insights on enhancing strategic alignment, fostering resilience, and driving impactful growth within your company.

The Power of Account-Based Marketing with Intent Data in B2B Strategies

In this episode, we dive into the transformative world of Account-Based Marketing (ABM) and its integration with intent data, featuring guest expert Riaz Kanani, CEO and Founder of Radiate B2B. Discover how ABM has evolved into a dynamic strategy enhancing marketing precision for businesses of all sizes. We discuss the three main approaches—One-to-One, One-to-Few, and One-to-Many—tailored to meet distinct company needs. Learn how intent data can optimize outreach timing and the critical role of synergy between sales and marketing teams. Tune in to uncover how these sophisticated, data-driven strategies, as explained by Riaz, can significantly boost conversion rates and overall marketing efficiency in the B2B sector.

5 Strategies to Leverage AI in Your Marketing Today

In this episode of Marketing In The Now, Hanoz Tabak and David Reske of Nowspeed talk about how Artificial Intelligence (AI) is revolutionizing the field of digital marketing, offering profound advantages for businesses that adopt and integrate it effectively into their strategies. Learn about 5 comprehensive strategies for harnessing AI in marketing efforts today!

Demystifying Content Marketing: Strategies for Long-Term Success

Content marketing is often misunderstood, with many businesses holding onto myths that can inhibit their ability to engage effectively with their audience and drive growth. This article delves into the fallacies surrounding content marketing and outlines practical strategies for long-term success.
During this episode of Marketing In The Now, Nicole Donnelly of DMG Digital joins David Reske of Nowspeed Marketing to discuss how thinking a single piece of viral content can transform a business overnight can be misleading. Effective content marketing is more akin to nurturing a relationship—it requires ongoing effort and multiple interactions. Consistency and sustained engagement are key, rather than banking on a single viral hit.
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How to Effectively Set Marketing Priorities

In this episode of Marketing In The Now, Scott Weiler, a fractional CMO and David Reske, CEO of Nowspeed, talk about the expansive and intricate world of marketing, clarity and focus are key. With a plethora of tools, platforms, and strategies at their disposal, marketers are often found in a dilemma—not due to a scarcity of options but because of an overwhelming abundance.
Simplicity in strategy does not mean a lack of sophistication; rather, it involves focusing on what is actionable and adaptable. A marketing strategy should not be a static document adorned with complex jargon but a clear, living guide that directs every marketing effort. This simplicity allows marketers to respond quickly to changes in the market environment without losing sight of their strategic goals. Listen now to learn how to effectively set your marketing priorities!

How to Hire and Manage a Marketing Consultant

How to Hire and Manage a Marketing Consultant
In the fast-evolving business landscape, the need for expert guidance in marketing has never been more pronounced. Caroline Rothwell, an experienced Chief Marketing Officer with a rich background in various sectors like fashion, real estate, and tech marketing, shares her insights in a podcast interview with Dave Reske, CEO of Nowspeed Marketing. Her advice illuminates the path for businesses of all sizes looking to leverage the expertise of a marketing consultant effectively.
Successfully hiring and working with a marketing consultant requires a thoughtful and strategic approach. CEOs must be clear about their needs, use their networks effectively, be ready to invest time, understand their business stage, and define what success looks like for their company. Consultants, in return, offer more than expertise; they provide a partnership in problem-solving and strategy implementation. Rothwell’s insights clearly demonstrate that the right consultant can be a transformative asset for any company, guiding them through the complexities of today's dynamic marketing environment.
 
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Beyond SEO: The Power of an Integrated Digital Advertising Campaign

Pete Caputa, CEO of Databox and David Reske, CEO of Nowspeed discuss how businesses often find themselves relying heavily on Search Engine Optimization (SEO) to drive traffic and generate leads. However, the digital landscape demands more than just strong SEO. A successful strategy requires an integrated approach to digital advertising campaigns that combines multiple marketing channels and tools to truly capture the complexity of consumer behaviors and preferences. Listen to learn more how this strategy is a necessity!