Marketing In The Now

Growth Strategies for Disrupting Legacy HR Tech

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, talks with Joshua Kiernan, CEO and Founder of Mosh JD, about the evolution of a startup from the "build it and they will come" phase to a sophisticated growth engine. Joshua details his mission to solve the problem of inaccurate and scattered job descriptions, which serve as critical data points for hiring and compensation. He shares transparent lessons on the necessity of "marketing hard" from the beginning and the importance of refining an Ideal Customer Profile (ICP) through frameworks like the Halo Strategy. Joshua also explains how he leveraged AI as an education tool to rapidly master technical SEO and web development, eventually pivoting from a DIY approach to a scalable, partner-led growth model.

Mastering AI Workflows and Agentic Marketing

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, interviews Frank Days, a fractional CMO and expert in AI workflows. Frank discusses his transition from manual prompting to building sophisticated agentic workflows using the open-source tool N8N. He shares how non-technical marketers can use "vibe coding" to automate repetitive tasks—such as content strategy building, deep research, and brand reviews—without a computer science background. The conversation explores the shifting bottlenecks in marketing, the potential for 100x productivity gains, and the provocative possibility that custom AI agents may eventually replace traditional, bloated SaaS products.

Human-Centric Marketing: Building a Confident Brand Voice

In this episode of Marketing in the Now, host David Reske sits down with Tami Spencer, fractional CMO and founder of Suite Marketing, to discuss the transformation of "marketing chaos" into clear, consistent communication. Tami shares her unique approach to blending high-level strategy with creative systems, helping organizations simplify their core messaging and amplify their brand voice. The conversation explores how businesses can move away from overwhelming tactics and toward a more human, strategic model of modern marketing that prioritizes authentic storytelling and sustainable growth.

Marketing in the Age of Automation

In this episode of Marketing In The Now, host David Reske and Matt Ranta of Nimble Gravity explore the shift from AI as a productivity tool to a force of "Task Displacement". Drawing on Daniel Susskind’s A World Without Work, they discuss how AI is automating cognitive tasks and eroding entry-level roles, potentially disrupting traditional marketing mentorship.
The conversation provides a strategic framework for agencies to reimagine their workflows, identifying what to automate and where unique human judgment remains essential for long-term growth.

Revenue-Oriented Marketing: Aligning Your Spend with Business Outcomes

In this episode of "Marketing in the Now," host David Reske sits down with Fernando Gonzalez Aguirre, CEO and Founder of Structured Rebellion, to explore the shift toward revenue-oriented marketing. With over 20 years of experience scaling B2B tech and SaaS companies, Fernando discusses why marketing should be treated as a revenue driver rather than a cost center. The conversation delves into the dangers of relying on vanity metrics, the necessity of aligning sales and marketing incentives, and the strategic importance of balancing short-term outbound tactics with long-term, high-value systems like SEO and content authority. Fernando also shares a cautionary tale about how failing to look at granular data during a scale-up can accidentally shrink your most profitable pipeline.

From Seed to Scale: Building Sustainable Growth Engines

In this episode of "Marketing in the Now," David Reske interviews Osnat Lidor, a growth marketing leader with over 20 years of experience helping B2B SaaS companies scale beyond the initial seed stage. Osnat explains that sustained growth requires moving past expensive paid ads and founder-led sales to build a repeatable growth engine based on Authority, Experience, and Trust. She warns against "strategy paralysis," emphasizing that startups must execute and iterate, while investing in foundational assets like a strong website and content authority optimized for Generative Search (GEO). Osnat outlines how balancing organic, paid, and nurturing strategies creates a flywheel effect to reduce Customer Acquisition Cost (CAC) and deliver intentional leads.

Building Trust in the AI Era

In this episode of "Marketing in the Now," David Reske interviews Kristin Oelke, author of Trust: Unlocking B2B Growth in Today’s AI World and Managing Director of BrightRose Ventures. Kristin explains that as AI scales content creation and is embedded in products, buyer skepticism is rising, causing deals to stall in the middle and lengthening sales cycles. She details the two dimensions of AI's impact on trust (in content and in products/services) , arguing that success requires elevating authentic customer voices and consistently building trust across every stage of the buyer's journey. Kristin also introduces the critical concept of Generative Engine Optimization (GEO), which ensures companies build credibility with AI search systems themselves.

The Shift from Ads to Content-First Growth

In this episode of "Marketing in the Now," David Reske interviews Dan Stratman, CMO of Bloomfire and a veteran of Amazon and Walmart. Dan shares his experience leading a strategic pivot from an ad-heavy approach that produced weak conversion rates to a content-driven engine focused on building trust and a qualified pipeline. He explains that a successful brand and content strategy must evolve together, especially when positioning for enterprise clients. He reveals the growing necessity of Generative Engine Optimization (GEO) to ensure content is surfaced by AI search. Dan outlines how Bloomfire uses hero content and rigorous customer insights—from closed-lost reviews to engagement metrics—to constantly adapt its messaging and prove that the most effective channel is always the one that drives revenue.