Marketing In The Now

In this episode of Marketing In The Now, host David Reske sits down with Kevin Dougherty, CMO of NeuraPoints, for a candid conversation about what it really takes to lead marketing in today's fast-moving, opinion-heavy business environment. Drawing on 26 years of experience — from boots-on-the-ground sales to executive marketing leadership — Kevin shares why trusting your gut isn't just intuition, but the product of deep customer knowledge built over time. The two explore how CMOs can cut through the noise of endless marketing options, how to earn credibility and autonomy with your CEO, and why building genuine relationships — with customers, teammates, and leadership — remains the most powerful strategy of all.

In this episode of Marketing In The Now, David Reske sits down with Scott Logan — CMO at Amplify AI and a 20-year veteran of B2B revenue growth — to explore how AI is transforming the relationship between marketing and sales. Scott breaks down how marketing can go beyond top-of-funnel support to influence every stage of the sales cycle, from AI-tailored demos and hyper-personalized account briefings to scalable one-to-few ABM that was once only possible for a handful of key accounts. He also shares what skills CMOs should be hiring for, how to build a "no excuses" sales enablement environment, and why staying relentlessly curious about what's new in AI is the only real competitive strategy heading into 2026.

In a world drowning in AI-generated, algorithm-optimized content, how do you actually get people to stop and pay attention? In this episode of Marketing In The Now, David Reske sits down with Matt Charney — content strategist, executive editor, and principal analyst with 15 years in content marketing and thought leadership — to explore why most B2B content fails and what bold, human-first storytelling looks like in practice. From empowering employees to tell their own stories, to using AI to uncover gaps in competitors' messaging rather than generate generic ideas, Matt shares a contrarian framework for creating content that makes your audience swear, share, or care — and why emotional resonance, not ROI bullet points, is what builds lasting B2B relationships.

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, talks with Joshua Kiernan, CEO and Founder of Mosh JD, about the evolution of a startup from the "build it and they will come" phase to a sophisticated growth engine. Joshua details his mission to solve the problem of inaccurate and scattered job descriptions, which serve as critical data points for hiring and compensation. He shares transparent lessons on the necessity of "marketing hard" from the beginning and the importance of refining an Ideal Customer Profile (ICP) through frameworks like the Halo Strategy. Joshua also explains how he leveraged AI as an education tool to rapidly master technical SEO and web development, eventually pivoting from a DIY approach to a scalable, partner-led growth model.

In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, interviews Frank Days, a fractional CMO and expert in AI workflows. Frank discusses his transition from manual prompting to building sophisticated agentic workflows using the open-source tool N8N. He shares how non-technical marketers can use "vibe coding" to automate repetitive tasks—such as content strategy building, deep research, and brand reviews—without a computer science background. The conversation explores the shifting bottlenecks in marketing, the potential for 100x productivity gains, and the provocative possibility that custom AI agents may eventually replace traditional, bloated SaaS products.

In this episode of Marketing in the Now, host David Reske sits down with Tami Spencer, fractional CMO and founder of Suite Marketing, to discuss the transformation of "marketing chaos" into clear, consistent communication. Tami shares her unique approach to blending high-level strategy with creative systems, helping organizations simplify their core messaging and amplify their brand voice. The conversation explores how businesses can move away from overwhelming tactics and toward a more human, strategic model of modern marketing that prioritizes authentic storytelling and sustainable growth.

In this episode of Marketing In The Now, host David Reske and Matt Ranta of Nimble Gravity explore the shift from AI as a productivity tool to a force of "Task Displacement". Drawing on Daniel Susskind’s A World Without Work, they discuss how AI is automating cognitive tasks and eroding entry-level roles, potentially disrupting traditional marketing mentorship.
The conversation provides a strategic framework for agencies to reimagine their workflows, identifying what to automate and where unique human judgment remains essential for long-term growth.

In this episode of "Marketing in the Now," host David Reske sits down with Fernando Gonzalez Aguirre, CEO and Founder of Structured Rebellion, to explore the shift toward revenue-oriented marketing. With over 20 years of experience scaling B2B tech and SaaS companies, Fernando discusses why marketing should be treated as a revenue driver rather than a cost center. The conversation delves into the dangers of relying on vanity metrics, the necessity of aligning sales and marketing incentives, and the strategic importance of balancing short-term outbound tactics with long-term, high-value systems like SEO and content authority. Fernando also shares a cautionary tale about how failing to look at granular data during a scale-up can accidentally shrink your most profitable pipeline.