Marketing In The Now

The Differences Between Product Placement & Thought Leadership

Annie Scranton, an expert in PR and media strategies and David Reske, CEO of Nowspeed, discuss the significance of financial investment for quality PR opportunities along with the differences between "Product Placement" in affiliate marketing and "Thought Leadership", highlighting the importance of aligning products with consumers' lifestyles. Initiating a PR campaign starts by understanding a client’s identity and market position. Scranton also suggests starting with trade press releases before progressing to broader platforms like local media. She underscores the transformative potential of Tier 1 media and the power of innovative opinion-editorials in capturing attention. 
 
Listen and learn more about PR strategies! 

How Do You Get the Most Out of Your Creative Agency?

Many marketing leaders believe that the way to get the most out of their creative vendors is to engage in only short-term projects without making a long term commitment to any one agency to increase pressure and / or quickly switch agencies whenever they want more. 
 
Paul Terrizzi, CEO of Indigo-One, a creative agency in Minneapolis, MN, along with David Reske, CEO of Nowspeed, believe that the way to get the most out of your agency is to be clear about your goals and your target market, and then build a trusting relationship with a long-term agency partner. Creative agencies work much better without drama or added expense when they work with clients that believe in the value of building their brand. This also gives their creative team the freedom and trust to do their best work. Is your creative agency a long-term partner, or just a simple transaction?
 
Listen to this episode to gain new insights about creative agencies?

How Companies Are Marketing For The Environment

Many people believe that the big companies that are making commitments on the environment are green washing, and just faking it for good press. Billy Cripe, VP of Marketing at CIBO, and David Reske, CEO of Nowspeed talk about how nothing could be further from the truth. Here is a front row seat to see how big companies are investing in better agricultural practices to help farmers lower their carbon footprint and to reduce their impact on climate change. In this interview Billy speaks first-hand about massive investments companies are making to improve the environment and the sincerity of the people behind the dollars. Listen to this insightful conversation to learn more about how regenerative agriculture is changing the world!

How Should Marketing Strategy Change as Your Company Grows?

Many marketing leaders believe that the marketing methods and practices that helped you launch the company, are the ones you should rely on to grow the business. This is especially true when you have early success and results are strong. Mike Mitchell, a fractional CMO and David Reske, CEO of Nowspeed, discuss the belief that marketing strategies need to evolve as a company grows and that it's dangerous to stay the course for too long. Talking to your customers and making sure you have alignment between sales and marketing leaders is the most effective way to make sure you are pivoting in the right direction. Listen to this enlightening conversation about a disciplined approach to changing and evolving his marketing strategy.

Does Marketing Experience Still Matter?

In a world of advanced marketing technology and AI, does marketing experience still matter? In this episode of In the Now, Marcelo Salup, a Fractional CMO with dozens of years of experience working for the largest ad agencies managing very large budgets for consumer products companies across the globe and David Reske, CEO of Nowspeed, talk about the value of experience in the marketing world. He believes that young, tech-savvy markers should get experience with big brands or solid agencies before they strike out on their own. Listen to this episode on a timeless topic!
 
 
 

How Can You Use AI to Compliment the Content You Need?

Most marketing leaders have to choose where to invest limited resources to create the content their potential customers needs.  According guest, Kyle Hamer, a fractional CMO and host of his podcast, artificial intelligence and David Reske, CEO of Nowspeed, tools like ChatGPT finally give us the ability to create ALL of the content we've ever wanted. This means that we can finally build personalized content at scale across the buyer's journey for all products, solutions and customer personas for both marketing and sales purposes. AI won't decimate marketing jobs, it's going to let us be more strategic and more creative to tell the stories that matter to our customers.
 
Join us for this engaging conversation to rethink how you plan content with AI!

Are You Better Off With Lead Gen or Demand Gen Marketing?

In this episode of In the Now, Rachel Johnson, a fractional CMO and David Reske, CEO of Nowspeed, shed light on the fact that Lead Gen is just one piece of the larger Demand Gen puzzle. While Lead Generation is essential for immediate sales, Demand Generation takes a holistic approach. It's a full-funnel exercise that engages potential buyers across their entire journey.
We discuss why sales leaders tend to prioritize Lead Gen to keep their sales funnel fed, but we also emphasize the immense value of Demand Gen. Engaging prospects early on ensures that your company is firmly on their radar when they reach the decision-making stage. It's about becoming a vendor they consider right from the start.
We also explore strategies, best practices, and success stories that illustrate how combining Lead Gen and Demand Gen can supercharge your marketing and sales efforts.
Don't miss out on this enlightening episode. Tune in now and equip yourself with the knowledge to revolutionize your approach to customer acquisition!

Is Direct Mail Marketing Still Effective?

Many marketers believe that direct mail is no longer an effective media for advertising outreach. In this episode of In the Now, Phil Goodheart, a Fractional CMO and direct mail marketing expert, talks with David Reske, CEO of Nowspeed, to debunk the myth that direct mail no longer works.  Last year 73 million direct mail pieces were sent, and according to Phil, most people don't use direct mail because they don't know how to use it correctly. This conversation may challenge your thinking about this medium and open your eyes to new possibilities. Listen now to see how effective direct mail marketing can be in addition to your other marketing efforts!

Grow Your Business With A Precise Marketing Strategy

Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gosenhauser, a Fractional CMO and CMO Advisor along with David Reske, CEO of Nowspeed make that case that beyond the startup phase, CMOs need to first create alignment across the organization on their Ideal Customer Profile and then invest in campaigns that build their brand, create demand, engaged existing customers and support their sales team. Without these critical steps, customer churn will cripple the growth of even the most ambitious companies. Listen to this powerful conversation so you can focus on the most important elements to grow your business! 

How To Manage Risks & Challenges In An Organization

Every company relies on experts to deal with risk and manage important challenges in the organization. Even though it's critically important, few companies have systems in place to identify, enable and teach experts. Alan Berrey, the author of Beyond Expertise, is an expert on experts and has powerful ideas on how to support experts, recognize their value, and even how to spot fakers. He is joined by host, David Reske, who is the CEO of Nowspeed. One concept to look out for is how experts love risk because to them it's no big deal. Listen now and learn how to get the most from the experts in your company!