Gut Instinct vs. Data: The Modern CMO

In this episode of Marketing In The Now, host David Reske sits down with Kevin Dougherty, CMO of NeuraPoints, for a candid conversation about what it really takes to lead marketing in today's fast-moving, opinion-heavy business environment. Drawing on 26 years of experience — from boots-on-the-ground sales to executive marketing leadership — Kevin shares why trusting your gut isn't just intuition, but the product of deep customer knowledge built over time. The two explore how CMOs can cut through the noise of endless marketing options, how to earn credibility and autonomy with your CEO, and why building genuine relationships — with customers, teammates, and leadership — remains the most powerful strategy of all.