How AI Is Reshaping the B2B Sales Process

In this episode of "Marketing in the Now," David Reske interviews Zulfiya Forsythe, founder of The Amaldi Group and an expert in AI-driven business transformation. Zulfiya discusses how companies can leverage AI to "buy back time," boost sales efficiency, and deliver better customer experiences. She provides a practical, step-by-step guide on how AI is reshaping the entire B2B sales cycle—from AI-powered receptionists and sales briefs to automated proposal creation and client onboarding. The conversation highlights how moving from informal AI tools to integrated, system-wide workflows can create a consistent, repeatable competitive advantage that elevates performance and drives revenue.