How Great Brands Inspire Irrational Loyalty

What separates a brand people use from a brand people love? In this episode of Marketing In The Now, host David Reske sits down with Lee Nadler — CMO of Flip and marketing veteran behind iconic brands like Snapple, DoubleClick, and MINI Cooper — to explore the discipline of building brand movements. Drawing on three decades of experience, Lee unpacks how the most powerful marketing goes beyond messaging to create communities of zealots, from Snapple fans sending love letters to Mini owners driving across the country together. He also reveals how AI — and Flip's voice technology specifically — is transforming customer service from a cost center into a competitive advantage, and how listening at scale can be the first step toward turning any customer into a lifelong fan.