How To Get Insights For Your Marketing Strategy

Many marketing leaders believe that they already have a complete understanding of their target market, and all they need to do is execute. In this episode of In the Now, Blake Thomas, President of Pilot Fish with 20 years of marketing experience, talks with David Reske, CEO of Nowspeed, about the critical role of marketing research in creating a strategy for success. Blake believes that unless you get the data to find out what’s really true, you’ll never create the insights you need for a successful campaign.  Listen to this episode to learn about getting the customer insights needed to create an effective marketing strategy!