Is Direct Mail Marketing Still Effective?

Many marketers believe that direct mail is no longer an effective media for advertising outreach. In this episode of In the Now, Phil Goodheart, a Fractional CMO and direct mail marketing expert, talks with David Reske, CEO of Nowspeed, to debunk the myth that direct mail no longer works.  Last year 73 million direct mail pieces were sent, and according to Phil, most people don't use direct mail because they don't know how to use it correctly. This conversation may challenge your thinking about this medium and open your eyes to new possibilities. Listen now to see how effective direct mail marketing can be in addition to your other marketing efforts!