Driving AI Adoption with Strategic Change Management

Welcome back Jason Mundy to "Marketing In The Now"! Host David Reske and Jason, a seasoned B2B marketing leader with a track record at EMC and Dell Technologies, dive into the critical role of change management in AI integration within marketing departments. In this episode, Jason discusses the intricacies of implementing AI technologies effectively—focusing on the necessity of structured change management strategies to foster acceptance and optimize utilization across teams. Drawing on his extensive experience from both high-growth startups and Fortune 100 companies, Jason outlines how to set clear AI objectives, cultivate a culture of innovation, and manage the transformational challenges that come with integrating new tech. Tune in to discover actionable insights on harnessing AI to not just accelerate marketing efforts but to sustainably transform organizational capabilities and outcomes.