Blending Creativity with Data-Driven Marketing

In this episode of Marketing in the Now, host Dave Reske interviews Justin Steinman, a seasoned healthcare marketing executive who has held leadership roles at Therapy Brands, Definitive Healthcare, Aetna, and GE Healthcare. Justin emphasizes the importance of a data-driven marketing approach, highlighting key metrics like MQLs, conversion rates, and bookings to ensure measurable outcomes and effective collaboration with sales teams. He shares practical advice on transforming traditional marketing teams into analytics-driven organizations by balancing rigorous data analysis with creative storytelling, fostering a transparent, supportive culture, and clearly communicating strategic objectives.