Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

In this episode of Marketing In The Now, David Reske and Scott Erb, Account Executive at Ubico, explore the current state and future of outbound email marketing in the B2B realm with Despite challenges like stricter spam filters and increased competition, outbound email marketing continues to be a vital tool for direct and personal B2B communications. Scott shares insights on how the field has adapted, emphasizing the importance of integrating email marketing with other channels, maintaining domain health, and focusing on content simplicity to overcome technical barriers. We'll delve into strategic approaches that enhance the effectiveness of email campaigns, including targeted messaging, multi-channel integration, and segmented campaigns. Discover how shifting from quantity to quality in your email strategies can not only improve engagement but ensure your messages resonate with the right audience at the right time. Tune in to learn how outbound email marketing is evolving and how to leverage these changes for better lead generation and customer engagement.