How Generative AI is Transforming Search & Brand Marketing

In this enlightening episode of "Marketing In The Now," host David Reske welcomes Mike Ensing, CEO and Co-founder of Revere, to explore the seismic shifts in digital marketing driven by generative AI and large language models like ChatGPT, Google Gemini, and Microsoft's AI-powered Bing. Mike, with a robust background that includes scaling AI businesses at RealNetworks and leadership roles at Microsoft, dives into how these technologies are reshaping consumer search behaviors and brand engagement. The discussion will cover the rise of AI-driven search platforms, the evolution from traditional SEO to Generative Engine Optimization (GEO), and the strategic adjustments marketers must make to thrive in this new AI-dominated landscape. Tune in to learn how to leverage AI to enhance brand visibility, personalize customer interactions, and future-proof marketing strategies in a world where AI not only supports but dictates consumer discovery and decision-making processes.