Global Branding at Scale

Join host David Reske and guest Jessica Crimmins on "Marketing In The Now" as they delve into the strategic intricacies of Santander's global rebranding from Sovereign Bank. Jessica shares her firsthand experiences on aligning internal operations, ensuring employee buy-in, and effectively engaging the community to transform a local entity into a global banking leader. Learn how Santander meticulously coordinated updates from physical signage to digital assets and leveraged strategic storytelling across multiple marketing channels to introduce the new brand identity seamlessly. This episode is packed with insights on executing a large-scale rebrand that resonates well both internally and in new markets.