The All-Weather CMO: Leading Through Changing Winds

In this episode of Marketing in the Now, host David Reske speaks with Mark Brandau, CMO of Brightmine, about why CMO turnover remains high and what it takes to achieve long-term success in the role. With over 15 years of experience at companies like SAP SuccessFactors and Forrester, Mark brings a grounded, strategic perspective on how CMOs can stay relevant, resilient, and results-focused. He introduces the concept of the “All-Weather CMO,” a leader who balances data, team development, and customer connection—while staying agile in the face of change. Tune in to hear Mark’s advice on developing strategic playbooks, fostering internal trust, and leading with a stewardship mindset to thrive in today’s fast-paced marketing landscape.