The Evolving Role of Marketing

Join host David Reske and Maria Sweeney, fractional CMO for The Mom Project, in this insightful episode of "Marketing In The Now" as they explore the dynamic shifts in marketing strategies in today's digital age. With Maria's extensive experience in both B2C and B2B sectors, including high-profile roles at Hasbro and Reebok, she brings a unique perspective on integrating brand engagement with data-driven performance metrics. This episode delves into how marketers can effectively balance traditional brand engagement with robust analytical approaches to foster growth and build lasting customer relationships. Discover the importance of key performance metrics such as customer acquisition cost and engagement rates, and learn how a deeper understanding of the buyer's journey can transform marketing efforts. Tune in to hear Maria discuss the challenges of aligning strategic intuition with empirical data, the evolving role of content, and the future of marketing in an increasingly data-driven world.