The Missing Layer Under AI: A Marketing Operating System

In this episode of Marketing In The Now, David Reske sits down with Maria Scheifler, a 15-year go-to-market veteran and Fractional CMO of MKT Velocity, to unpack her sprint-based marketing operating system — a framework built to help growing teams cut through chaos, align with revenue goals, and ship meaningful work consistently. Maria explains why AI alone can't fix a broken team dynamic, and why the real foundation of high-performing marketing is a combination of the right culture (trust, psychological safety, and a growth mindset) and agile practices borrowed from the world of software development. From two-week sprint cycles to transparent stakeholder reviews, this conversation is packed with actionable insight for any marketing leader who's tired of their team staying busy without moving the needle.