The New Rules of Personal Branding

In a revealing interview with Christine Perkett, President of Perkett PR, along with host, David Reske, CEO of Nowspeed Marketing, the essence of personal branding in career progression is highlighted. Contrary to seeing it as vanity, Perkett underscores it as a “walking resume” vital in today’s digital age. She emphasizes the blend of personal and professional lives online and the power individuals hold in shaping their narratives. Drawing inspiration from Martha Stewart's brand evolution, Perkett believes personal brands can pivot and evolve. She advises newcomers to identify their values and adapt content to various platforms, differentiating genuine personal branding from profit-driven influencers.

Hear more about how the rules of personal branding can change over time!