The Hidden Growth Potential of B2B E-Commerce

In this episode of Marketing and Now, David Reske, CEO of Nowspeed Marketing, interviews Andrew Carlson, a seasoned three-time CMO with over 15 years of experience leading global marketing teams. The conversation dives deep into the nuances of B2B e-commerce and highlights Carlson’s framework of "21 Rules of B2B E-Commerce," which serves as a strategic playbook for building successful e-commerce operations.