What’s More Important, Unique Ideas or Innovation?

Do you need a unique idea to win in the marketplace? Mike Volkin, an author, serial entrepreneur, and Fractional CMO talks with David Reske, CEO of Nowspeed. Volkin believes that you don't need a unique idea, but it's much easier to build a great company when you make innovation a core part of your culture. In his book, The Business Success Formula, he offers a set of innovation evaluation questions that help an organization see if they are on the right track, or if they are stifling innovation and slowing their own growth. Mike also shares important ideas about the role that leaders can play in supporting innovation from the bottom to the very top of the organization. How strong is the culture of innovation in your company? Listen to learn more strategies now!