Marketing In The Now

How To Develop A Brand With An Emotional Connection

Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the dangers of ignoring your brand as it grows. In order to sustain your early success and keep growing it's critical to understand your differentiation, focus on the right segments and develop a brand that emotionally connects with your customer. Listen now to learn how to make the branding and strategy decisions that will give you a foundation for sustained growth!

What Is The Content Marketing Paradox?

In this episode of In the Now, Rayanne Thorn Krueger, a fractional CMO, host of the podcast, HR Latte, and co-host of the livestream, On the Edge, talks with David Reske, CEO of the digital marketing agency, Nowspeed. They discuss the paradox of investing in marketing efforts for the long haul yet having short-term expectations for results. She believes that you can create a successful content marketing strategy by combining strategic long-term planning while measuring the right metrics along the way to stay on track. What do you think about the content marketing paradox?

When Is Time To Launch Your Product?

What is value of launching a new product with the Minimum Viable Product (MVP) features vs. building out your complete product vision? In this episode of In the Now, Evan Rudowsky a Co-Founder at SubHub and David Reske, CEO of Nowspeed, shares from his experience about the pitfalls of investing too much and taking too long to build out your product before getting real market feedback. According to Evan, many entrepreneurs have a detailed vision of the new product they are building, and overbuild before they find out what they market is actually willing to pay for.  If you've ever created a new product, you'll appreciate the challenges Evan describes in engaging conversation. Click here to listen!

Do Companies Still Need Heroes?

In this episode of In the Now, Carol Meyers, former CMO of Glasswing Ventures & David Reske of Nowspeed talk about some dangers of relying on company heroes. Listen now!

Which Is Better? Results Driven vs Time Based Work Culture

In this episode of In the Now, David Kinnear of Vistage Chair & David Reske of Nowspeed talk about a results-driven vs time based remote work culture. Listen now!

How To Find The Balance Between Busy & Productive

In this episode of In the Now, Joanne Davis of C12 & David Reske of Nowspeed find the balance between busy and productive. Listen to find your balance now!

How CEOs Can leverage Challenging Experiences For Greater Impact

In this episode of In the Now, Jordi Mullor of The Rebellion & David Reske of Nowspeed talk empowering leaders to have a greater overall impact on their teams & work. Listen now!

How To Redefine Leadership Without Needing Full Control

In this episode of In the Now, Paul Marston of C12 & David Reske of Nowspeed how to be a CEO that gives up control and succeeds. Listen now!