Marketing In The Now

Balancing AI and Humanity

Join David Reske on "Marketing In The Now" as he explores the complex interplay between artificial intelligence and human values with Vinda Souza, CMO of Ref Assured. In this thought-provoking episode, Vinda shares her insights on the ethical considerations and potential impacts of AI on the human experience, particularly in the marketing realm. Delving into topics such as the unseen costs of convenience and the importance of maintaining human touchpoints, they discuss how AI, while a potent tool for efficiency, should not replace activities that foster genuine human connections and creativity. This episode is a deep dive into how professionals can use AI responsibly to enhance rather than diminish the quality of both work and life, ensuring that technology serves as a complement to human capabilities, not a substitute. Tune in to gain a nuanced understanding of how to navigate the ethical challenges posed by AI in the digital age.

Global Branding at Scale

Join host David Reske and guest Jessica Crimmins on "Marketing In The Now" as they delve into the strategic intricacies of Santander's global rebranding from Sovereign Bank. Jessica shares her firsthand experiences on aligning internal operations, ensuring employee buy-in, and effectively engaging the community to transform a local entity into a global banking leader. Learn how Santander meticulously coordinated updates from physical signage to digital assets and leveraged strategic storytelling across multiple marketing channels to introduce the new brand identity seamlessly. This episode is packed with insights on executing a large-scale rebrand that resonates well both internally and in new markets.

Amplifying Lead Generation Through Strategic Branding

Join host David Reske in this insightful episode of "Marketing In The Now" as he discusses the critical interplay between strategic branding and lead generation with Michelle Heath, founder and CEO of Growth Street. Michelle brings her extensive experience from working with both Fortune 500 companies and startups to highlight how effective branding can significantly enhance lead generation efforts. This episode delves into why investing in a robust brand identity is not just for large corporations but is crucial even for early-stage companies. Michelle explains how a strong brand acts as a force multiplier, making marketing efforts more efficient and leading to lower acquisition costs and higher conversion rates. Listen as they explore practical strategies for balancing investments in branding with direct lead generation tactics, understanding your ideal customer's psychographics, and how to escape the common "feature trap" by focusing on the emotional benefits of products. Tune in to learn how to leverage your brand’s unique value to outshine competitors and foster sustainable business growth.

The Evolving Role of Marketing

Join host David Reske and Maria Sweeney, fractional CMO for The Mom Project, in this insightful episode of "Marketing In The Now" as they explore the dynamic shifts in marketing strategies in today's digital age. With Maria's extensive experience in both B2C and B2B sectors, including high-profile roles at Hasbro and Reebok, she brings a unique perspective on integrating brand engagement with data-driven performance metrics. This episode delves into how marketers can effectively balance traditional brand engagement with robust analytical approaches to foster growth and build lasting customer relationships. Discover the importance of key performance metrics such as customer acquisition cost and engagement rates, and learn how a deeper understanding of the buyer's journey can transform marketing efforts. Tune in to hear Maria discuss the challenges of aligning strategic intuition with empirical data, the evolving role of content, and the future of marketing in an increasingly data-driven world.

The Power of Personal Branding

Dive into the essentials of personal branding with host David Reske and marketing expert Larissa Bedgood on "Marketing In The Now." This episode explores how executives can leverage personal branding to enhance their professional influence and organizational impact. Larissa offers practical advice on creating an authentic and engaging online presence, from understanding your core "why" to maintaining consistent and strategic engagements. Discover how blending professional insights with personal stories can build a relatable persona, and learn key strategies for navigating the challenges of personal branding in today’s digital landscape. Tune in for valuable insights on using personal branding to open doors to new opportunities and achieve greater success.

Building a Community That Builds Your Business

In this episode of "Marketing In The Now," join host David Reske and Elizabeth Long, Fractional CMO of LabOps Unite, as they delve into the transformative role of community building in today's business landscape. Elizabeth brings her wealth of experience to discuss the strategic importance of creating a community that goes beyond marketing, fostering a space for customers, partners, and industry peers to connect, share, and grow together. She outlines the tangible benefits for both community members and organizations, including enhanced peer connections, professional growth, trust building, and invaluable customer insights that drive business growth.
Don't miss this episode if you're looking to build or rejuvenate a community that not only supports its members but also significantly contributes to your business success.

Unlocking the Full Potential of Conversion Rate Optimization (CRO)

Join David Reske on "Marketing In The Now" as he sits down with Chris Kirsch, a seasoned marketing consultant with over 25 years in B2B cybersecurity, to explore the expansive world of Conversion Rate Optimization (CRO) beyond just landing pages. This episode dives deep into how B2B companies, particularly those adopting a product-led growth strategy, can greatly enhance their conversion rates by taking a holistic approach to the entire buyer's journey. Chris shares insights on defining clear customer journey goals, understanding the different stages from awareness to decision, and the crucial role of monitoring and optimizing every step to ensure seamless transitions from trial to paid versions. The discussion also covers common CRO pitfalls such as technical hurdles, fragmented messaging, and the impact of irrelevant traffic, offering strategies to overcome these challenges. Tune in to discover how a strategic, comprehensive view of CRO can not only improve conversion rates but also boost overall customer satisfaction and drive long-term business success.

Navigating the Future of Branding

Join host David Reske and branding expert Mitch Duckler, founder of Full Surge, in this enlightening episode as they explore the evolving landscape of branding influenced by pivotal societal and technological shifts. Dive into how key trends like transparency, purpose, and the shifting paradigms in health and wellness are reshaping consumer expectations, with a special focus on the influential Gen Z demographic. Mitch also discusses the transformative effects of Artificial Intelligence (AI), Extended Reality (XR), and Web 3.0 technologies in crafting immersive and personalized brand experiences. Packed with real-world examples and actionable strategies, this episode is a must-listen for marketers looking to integrate these advancements into their branding efforts effectively.

Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

In this episode of Marketing In The Now, David Reske and Scott Erb, Account Executive at Ubico, explore the current state and future of outbound email marketing in the B2B realm with Despite challenges like stricter spam filters and increased competition, outbound email marketing continues to be a vital tool for direct and personal B2B communications. Scott shares insights on how the field has adapted, emphasizing the importance of integrating email marketing with other channels, maintaining domain health, and focusing on content simplicity to overcome technical barriers. We'll delve into strategic approaches that enhance the effectiveness of email campaigns, including targeted messaging, multi-channel integration, and segmented campaigns. Discover how shifting from quantity to quality in your email strategies can not only improve engagement but ensure your messages resonate with the right audience at the right time. Tune in to learn how outbound email marketing is evolving and how to leverage these changes for better lead generation and customer engagement.

Aligning CMO Strategies with CEO Expectations

Join David Reske, CEO of Nowspeed, and guest Jason Mundy, Fractional CMO, in this enlightening episode as they discuss essential strategies for Chief Marketing Officers to align their initiatives with the evolving expectations of Chief Executive Officers. Learn how CMOs can adapt to organizational dynamics, respond to economic shifts, and employ strategic planning and risk management. They'll also delve into building strong financial relationships and continuously learning from experience to ensure marketing efforts resonate with executive goals and significantly contribute to organizational success. Tune in to gain actionable insights on enhancing strategic alignment, fostering resilience, and driving impactful growth within your company.