Marketing In The Now

Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

In this episode of Marketing In The Now, David Reske and Scott Erb, Account Executive at Ubico, explore the current state and future of outbound email marketing in the B2B realm with Despite challenges like stricter spam filters and increased competition, outbound email marketing continues to be a vital tool for direct and personal B2B communications. Scott shares insights on how the field has adapted, emphasizing the importance of integrating email marketing with other channels, maintaining domain health, and focusing on content simplicity to overcome technical barriers. We'll delve into strategic approaches that enhance the effectiveness of email campaigns, including targeted messaging, multi-channel integration, and segmented campaigns. Discover how shifting from quantity to quality in your email strategies can not only improve engagement but ensure your messages resonate with the right audience at the right time. Tune in to learn how outbound email marketing is evolving and how to leverage these changes for better lead generation and customer engagement.

Aligning CMO Strategies with CEO Expectations

Join David Reske, CEO of Nowspeed, and guest Jason Mundy, Fractional CMO, in this enlightening episode as they discuss essential strategies for Chief Marketing Officers to align their initiatives with the evolving expectations of Chief Executive Officers. Learn how CMOs can adapt to organizational dynamics, respond to economic shifts, and employ strategic planning and risk management. They'll also delve into building strong financial relationships and continuously learning from experience to ensure marketing efforts resonate with executive goals and significantly contribute to organizational success. Tune in to gain actionable insights on enhancing strategic alignment, fostering resilience, and driving impactful growth within your company.

The Power of Account-Based Marketing with Intent Data in B2B Strategies

In this episode, we dive into the transformative world of Account-Based Marketing (ABM) and its integration with intent data, featuring guest expert Riaz Kanani, CEO and Founder of Radiate B2B. Discover how ABM has evolved into a dynamic strategy enhancing marketing precision for businesses of all sizes. We discuss the three main approaches—One-to-One, One-to-Few, and One-to-Many—tailored to meet distinct company needs. Learn how intent data can optimize outreach timing and the critical role of synergy between sales and marketing teams. Tune in to uncover how these sophisticated, data-driven strategies, as explained by Riaz, can significantly boost conversion rates and overall marketing efficiency in the B2B sector.

5 Strategies to Leverage AI in Your Marketing Today

In this episode of Marketing In The Now, Hanoz Tabak and David Reske of Nowspeed talk about how Artificial Intelligence (AI) is revolutionizing the field of digital marketing, offering profound advantages for businesses that adopt and integrate it effectively into their strategies. Learn about 5 comprehensive strategies for harnessing AI in marketing efforts today!

Demystifying Content Marketing: Strategies for Long-Term Success

Content marketing is often misunderstood, with many businesses holding onto myths that can inhibit their ability to engage effectively with their audience and drive growth. This article delves into the fallacies surrounding content marketing and outlines practical strategies for long-term success.
During this episode of Marketing In The Now, Nicole Donnelly of DMG Digital joins David Reske of Nowspeed Marketing to discuss how thinking a single piece of viral content can transform a business overnight can be misleading. Effective content marketing is more akin to nurturing a relationship—it requires ongoing effort and multiple interactions. Consistency and sustained engagement are key, rather than banking on a single viral hit.
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How to Effectively Set Marketing Priorities

In this episode of Marketing In The Now, Scott Weiler, a fractional CMO and David Reske, CEO of Nowspeed, talk about the expansive and intricate world of marketing, clarity and focus are key. With a plethora of tools, platforms, and strategies at their disposal, marketers are often found in a dilemma—not due to a scarcity of options but because of an overwhelming abundance.
Simplicity in strategy does not mean a lack of sophistication; rather, it involves focusing on what is actionable and adaptable. A marketing strategy should not be a static document adorned with complex jargon but a clear, living guide that directs every marketing effort. This simplicity allows marketers to respond quickly to changes in the market environment without losing sight of their strategic goals. Listen now to learn how to effectively set your marketing priorities!

How to Hire and Manage a Marketing Consultant

How to Hire and Manage a Marketing Consultant
In the fast-evolving business landscape, the need for expert guidance in marketing has never been more pronounced. Caroline Rothwell, an experienced Chief Marketing Officer with a rich background in various sectors like fashion, real estate, and tech marketing, shares her insights in a podcast interview with Dave Reske, CEO of Nowspeed Marketing. Her advice illuminates the path for businesses of all sizes looking to leverage the expertise of a marketing consultant effectively.
Successfully hiring and working with a marketing consultant requires a thoughtful and strategic approach. CEOs must be clear about their needs, use their networks effectively, be ready to invest time, understand their business stage, and define what success looks like for their company. Consultants, in return, offer more than expertise; they provide a partnership in problem-solving and strategy implementation. Rothwell’s insights clearly demonstrate that the right consultant can be a transformative asset for any company, guiding them through the complexities of today's dynamic marketing environment.
 
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Beyond SEO: The Power of an Integrated Digital Advertising Campaign

Pete Caputa, CEO of Databox and David Reske, CEO of Nowspeed discuss how businesses often find themselves relying heavily on Search Engine Optimization (SEO) to drive traffic and generate leads. However, the digital landscape demands more than just strong SEO. A successful strategy requires an integrated approach to digital advertising campaigns that combines multiple marketing channels and tools to truly capture the complexity of consumer behaviors and preferences. Listen to learn more how this strategy is a necessity!

How Growth Hacking Fits into Your Digital Marketing Strategy

In the latest edition of the "In the Now" podcast, hosted by David Reske, CEO of Nowspeed Marketing, there was a deep dive into the myths and misunderstandings surrounding growth hacking with guest, Mark Osborne, a seasoned fractional CMO and acclaimed author of “Modern Revenue Strategies”.
The episode kicked off with a myth-buster question on whether growth hacking is genuinely the fastest way to double revenue. Osborne quickly dispelled this notion, labeling it as decidedly untrue and emphasizing the importance of debunking this misconception. He also shared insights into the pitfalls of chasing the latest marketing fads—a path that often leads companies astray. He discussed the danger of businesses trying new tactics for short periods without gaining meaningful progress, likening it to Thomas Edison's approach of discovering numerous ways that do not work. Instead, Osborne advocates for a methodical approach focused on building systems designed to attract and retain the right customers, thereby consistently improving revenue.
Concluding the podcast, Osborne shared his approach to helping companies develop holistic revenue systems encompassing marketing, sales, and customer success. He stressed the importance of diagnostic tools and shared a free resource for listeners to identify growth gaps in their strategies. Listen to this episode now!

Building a Marketing Engine for Long-Term Growth

In this enlightening episode, we sit down with Axios HQ’s CMO Chris Willis, a seasoned marketer with a wealth of experience in strategic growth. Also join David Reske, CEO of Nowspeed as they dive deep into the nuances of building a marketing engine that not only drives immediate results but also lays the groundwork for sustainable long-term growth. Chris shares his insights on the importance of understanding the customer journey, the power of incremental improvements, the art of crafting compelling messaging, and the significance of building a scalable, repeatable process. We also explore how investing in awareness can act as a catalyst for exponential growth. Whether you're a business leader looking to refine your marketing strategy or a marketing professional eager to learn from one of the best in the industry, this episode is packed with valuable takeaways that will help you chart a course for strategic growth. Don't miss this opportunity to learn from Chris's expertise and elevate your marketing efforts to new heights!