Marketing In The Now

Building a Marketing Engine for Long-Term Growth

In this enlightening episode, we sit down with Axios HQ’s CMO Chris Willis, a seasoned marketer with a wealth of experience in strategic growth. Also join David Reske, CEO of Nowspeed as they dive deep into the nuances of building a marketing engine that not only drives immediate results but also lays the groundwork for sustainable long-term growth. Chris shares his insights on the importance of understanding the customer journey, the power of incremental improvements, the art of crafting compelling messaging, and the significance of building a scalable, repeatable process. We also explore how investing in awareness can act as a catalyst for exponential growth. Whether you're a business leader looking to refine your marketing strategy or a marketing professional eager to learn from one of the best in the industry, this episode is packed with valuable takeaways that will help you chart a course for strategic growth. Don't miss this opportunity to learn from Chris's expertise and elevate your marketing efforts to new heights!

Best Practices for Event Marketing

Welcome to this enlightening episode of our podcast, where we delve into the dynamic world of event marketing with the expertise of Alec Mountain, a renowned master in event creation and community building. In this episode, Alec shares his innovative strategies and best practices that have shaped his success in the industry.
 
Discover the secrets to identifying your target audience and learn how to balance value with business goals for your events. Gain insights into leveraging digital platforms for effective outreach and explore the art of blending educational and networking elements to maximize impact.
 
This episode is a must-listen for both seasoned event marketers and those just starting their journey. Tune in to equip yourself with the tools and knowledge to craft events that resonate deeply with your audience and achieve tangible business results.
 
Transform your event strategies and create powerful community-building experiences with the wisdom shared in this episode. Don't miss out on this opportunity to elevate your event marketing game!

How to Integrate Your PR and Digital Marketing Strategies

The episode of “In The Now” is with Lisa Nickerson, CEO of Nickerson PR on how to integrate PR with Digital Marketing and podcast host David Reske, who is also CEO of Nowspeed. 
In a digital world where the lines between various marketing domains are increasingly blurred, understanding the seamless integration of PR and digital marketing is crucial. This interview gives a court-side view of how leaders of Digital and PR agencies think about marrying the credibility of PR with the targeted efficiency of digital marketing. From leveraging earned media to enhancing your brand's digital presence in crisis times, this interview covers a wide range of topics.  
Whether you’re a marketing professional seeking to refine your strategy or a business owner looking to amplify your brand’s voice, this interview can help you think about marketing in new ways. Listen to it now! 
 
 

7 Strategies for Successfully Selling on Amazon

In this episode of “In The Now”, industry experts delve into the intricacies of leveraging Amazon's platform for optimal sales performance. With insights from David Reske, CEO of Nowspeed Marketing, and Mike Begg, CEO of AMZ Advisors, the Podcast provides a comprehensive guide to navigating the competitive landscape of Amazon. Key highlights include the significance of Amazon in online product searches, the dual role of the platform in brand visibility and sales, and strategies for identifying winning products and niche categories. The podcast emphasizes the importance of brand power, social proof, and effective advertising tactics in maximizing sales on Amazon. Furthermore, it addresses common challenges faced by sellers and offers guidance on adapting to Amazon's evolving landscape. Overall, the podcast equips readers with actionable strategies and expert advice to excel in selling on the world's largest online marketplace. Listen to it now! 

Can A CEO Also Be A CMO?

In this episode, David and Sherehan delve into a crucial question for startup founders: Can a startup CEO effectively serve as the CMO? Sherehan firmly believes the answer is "Absolutely not." While wearing multiple hats is common in the early stages due to budget constraints, she emphasizes the necessity of eventually separating these roles. Sherehan explains that the CEO's focus should be on strategic leadership, while the CMO's expertise is crucial for effective marketing, highlighting the opposing disciplines of these roles.
They further discuss the importance of bringing in a dedicated CMO, as the roles are fundamentally different. The CMO is meant to experiment and innovate, while the CEO provides structure and ensures overall success. Sherehan also touches on the complexity of measuring marketing results, noting that not everything can be quantified and guaranteed. Factors like learning from case studies and adjusting strategies based on results are key for success.
Additionally, Sherehan advises against hiring a CMO and then dictating how they should do their job. Trusting the expertise of the CMO and allowing them the freedom to lead the marketing efforts is crucial for achieving optimal results. Listen to this episode now!

How To Exceed Customer Expectations

In this edition of "In the Now," David Reske interviews John Hewitt, a notable figure in the tax industry and a seasoned entrepreneur. Hewitt, who founded Jackson Hewitt and Liberty Tax Service, has significantly impacted the business world by helping over 5,000 people start their own businesses. He also established Loyalty Brands and has expanded it to 12 brands within five years. Hewitt's approach challenges the myth that merely meeting customer expectations is the goal of a business; he advocates for exceeding them through proactive customer feedback and referral solicitation, despite employees generally not being adept at the latter.
Hewitt shares insights on exceeding customer expectations in franchises, maintaining quality and consistency, and the growth strategy for franchises. He tackles the complexity of managing Loyalty Brands across diverse markets by focusing on customer service fundamentals. He identifies the tax and pet industries as the fastest-growing business sectors, emphasizing the necessity of structure, systems, and the collective learning from everyone involved for scalable success. Listen to learn more!

How Can You Make Doubt a Force for Good in Your Life?

Many people believe that if you are on the right track, you will have no doubt, be confident and just keep going. During This Episode of “In The Now”, guest, Sara Sabin, an executive coach with her own podcast,  talks with David Reske, CEO of Nowspeed. This conversation is eye opening to the benefits of constructive doubt in a person's life. She believes that it's important to understand both the emotional and rational sides of our situations before making a decision. An additional thought is that we can even use imposter syndrome positively to help us move forward as leaders. Listen to her more about her philosophy! 

Do Inbound or Social Media Marketing Campaigns Work on Their Own?

Many marketing leaders are trying to create inbound or social media campaigns that will produce amazing marketing results that can grow rapidly.  My guest, Louis Gudema, the author of the book Bullseye Marketing and a Fractional CMO, makes that case that investments in inbound or social media marketing rarely produce results by themselves. He argues that it takes a multi-channel approach to reach your market place since 95% of your potential customers are not even considering buying today.  The most effective marketing programs have a mix of short term tactics, intent based campaigns, and long term strategies that engage buyers at every level. Do you have an effective multi-channel strategy or are you relying on one channel to drive all of your results? 

What’s More Important, Unique Ideas or Innovation?

Do you need a unique idea to win in the marketplace? Mike Volkin, an author, serial entrepreneur, and Fractional CMO talks with David Reske, CEO of Nowspeed. Volkin believes that you don't need a unique idea, but it's much easier to build a great company when you make innovation a core part of your culture. In his book, The Business Success Formula, he offers a set of innovation evaluation questions that help an organization see if they are on the right track, or if they are stifling innovation and slowing their own growth. Mike also shares important ideas about the role that leaders can play in supporting innovation from the bottom to the very top of the organization. How strong is the culture of innovation in your company? Listen to learn more strategies now!

Why Build The Right Sales & Marketing Processes

Many leaders believe that the best way to compensate sales people is to pay a straight commission to motivate , and put most of the risk of sales effectiveness on the sales people themselves. Henning Schwinum, co-founder and managing partner of Vendux, talks about how he has a radically different view with David Reske, CEO of Nowspeed and Host of “In The Now”. Schwinum believes that sales success happens when the right sales and marketing systems and process are in place to build your brand, generate leads, and support sales people in their work. If you have the right systems in place, you will find that the best sales people deliver a strong ROI, and you don't need to put all of the financial risk on them any more than you'd put it on your engineers or accountants.  
 
This provocative conversation may change how you think about sales compensation, marketing support, and even how to structure your sales teams for success. Listen to learn more about the right compensation model for sales people!