Marketing In The Now

Are You Better Off With Lead Gen or Demand Gen Marketing?

In this episode of In the Now, Rachel Johnson, a fractional CMO and David Reske, CEO of Nowspeed, shed light on the fact that Lead Gen is just one piece of the larger Demand Gen puzzle. While Lead Generation is essential for immediate sales, Demand Generation takes a holistic approach. It's a full-funnel exercise that engages potential buyers across their entire journey.
We discuss why sales leaders tend to prioritize Lead Gen to keep their sales funnel fed, but we also emphasize the immense value of Demand Gen. Engaging prospects early on ensures that your company is firmly on their radar when they reach the decision-making stage. It's about becoming a vendor they consider right from the start.
We also explore strategies, best practices, and success stories that illustrate how combining Lead Gen and Demand Gen can supercharge your marketing and sales efforts.
Don't miss out on this enlightening episode. Tune in now and equip yourself with the knowledge to revolutionize your approach to customer acquisition!

Is Direct Mail Marketing Still Effective?

Many marketers believe that direct mail is no longer an effective media for advertising outreach. In this episode of In the Now, Phil Goodheart, a Fractional CMO and direct mail marketing expert, talks with David Reske, CEO of Nowspeed, to debunk the myth that direct mail no longer works.  Last year 73 million direct mail pieces were sent, and according to Phil, most people don't use direct mail because they don't know how to use it correctly. This conversation may challenge your thinking about this medium and open your eyes to new possibilities. Listen now to see how effective direct mail marketing can be in addition to your other marketing efforts!

Grow Your Business With A Precise Marketing Strategy

Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gosenhauser, a Fractional CMO and CMO Advisor along with David Reske, CEO of Nowspeed make that case that beyond the startup phase, CMOs need to first create alignment across the organization on their Ideal Customer Profile and then invest in campaigns that build their brand, create demand, engaged existing customers and support their sales team. Without these critical steps, customer churn will cripple the growth of even the most ambitious companies. Listen to this powerful conversation so you can focus on the most important elements to grow your business! 

How To Manage Risks & Challenges In An Organization

Every company relies on experts to deal with risk and manage important challenges in the organization. Even though it's critically important, few companies have systems in place to identify, enable and teach experts. Alan Berrey, the author of Beyond Expertise, is an expert on experts and has powerful ideas on how to support experts, recognize their value, and even how to spot fakers. He is joined by host, David Reske, who is the CEO of Nowspeed. One concept to look out for is how experts love risk because to them it's no big deal. Listen now and learn how to get the most from the experts in your company!

How AI Writing Can Make You More Productive & Creative

In this episode of “In The Now”, guest Gregory Kennedy, a fractional CMO of Brand Zen says that only 37% of marketers are leveraging AI Tools like ChatGPT to be more effective. He is joined by host, David Reske, who is also The CEO of Nowspeed.
While many people believe that AI is simply a marketing productivity tool that helps us write faster, it does not actually do it that well.  Gregory Kennedy, who is a Fractional CMO, believes that marketers should be using AI to create and write better ideas. AI-enabled writing can make you more productive, while AI-enabled ideas can keep you creatively fulfilled. Listen now to find out how AI can bring out your own superpower!

How Do You Decide When to Hire Vs Outsource to an Agency?

In this episode of In the Now, Linda DiBias, a fractional CMO & David Reske, CEO of Nowspeed, discuss when to hire in-house and when to outsource to an agency. Listen now!

Do Great Companies Get It Right The First Time?

In this episode of In the Now, Carmen Williams, a marketing exec at Zuper & David Reske, CEO of Nowspeed discuss if great companies get everything right from the start. Listen now!

Can ChatGPT Replace Your Marketing Department?

In this episode of In the Now, Mark Boudreau, a fractional CMO & David Reske, CEO of Nowspeed discuss if ChatGPT can replace your marketing department. Listen now!

How To Get Insights For Your Marketing Strategy

Many marketing leaders believe that they already have a complete understanding of their target market, and all they need to do is execute. In this episode of In the Now, Blake Thomas, President of Pilot Fish with 20 years of marketing experience, talks with David Reske, CEO of Nowspeed, about the critical role of marketing research in creating a strategy for success. Blake believes that unless you get the data to find out what’s really true, you’ll never create the insights you need for a successful campaign.  Listen to this episode to learn about getting the customer insights needed to create an effective marketing strategy!

How To Develop A Brand With An Emotional Connection

Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the dangers of ignoring your brand as it grows. In order to sustain your early success and keep growing it's critical to understand your differentiation, focus on the right segments and develop a brand that emotionally connects with your customer. Listen now to learn how to make the branding and strategy decisions that will give you a foundation for sustained growth!