Marketing In The Now

How Should Marketing Strategy Change as Your Company Grows?

Many marketing leaders believe that the marketing methods and practices that helped you launch the company, are the ones you should rely on to grow the business. This is especially true when you have early success and results are strong. Mike Mitchell, a fractional CMO and David Reske, CEO of Nowspeed, discuss the belief that marketing strategies need to evolve as a company grows and that it's dangerous to stay the course for too long. Talking to your customers and making sure you have alignment between sales and marketing leaders is the most effective way to make sure you are pivoting in the right direction. Listen to this enlightening conversation about a disciplined approach to changing and evolving his marketing strategy.

Does Marketing Experience Still Matter?

In a world of advanced marketing technology and AI, does marketing experience still matter? In this episode of In the Now, Marcelo Salup, a Fractional CMO with dozens of years of experience working for the largest ad agencies managing very large budgets for consumer products companies across the globe and David Reske, CEO of Nowspeed, talk about the value of experience in the marketing world. He believes that young, tech-savvy markers should get experience with big brands or solid agencies before they strike out on their own. Listen to this episode on a timeless topic!
 
 
 

How Can You Use AI to Compliment the Content You Need?

Most marketing leaders have to choose where to invest limited resources to create the content their potential customers needs.  According guest, Kyle Hamer, a fractional CMO and host of his podcast, artificial intelligence and David Reske, CEO of Nowspeed, tools like ChatGPT finally give us the ability to create ALL of the content we've ever wanted. This means that we can finally build personalized content at scale across the buyer's journey for all products, solutions and customer personas for both marketing and sales purposes. AI won't decimate marketing jobs, it's going to let us be more strategic and more creative to tell the stories that matter to our customers.
 
Join us for this engaging conversation to rethink how you plan content with AI!

Are You Better Off With Lead Gen or Demand Gen Marketing?

In this episode of In the Now, Rachel Johnson, a fractional CMO and David Reske, CEO of Nowspeed, shed light on the fact that Lead Gen is just one piece of the larger Demand Gen puzzle. While Lead Generation is essential for immediate sales, Demand Generation takes a holistic approach. It's a full-funnel exercise that engages potential buyers across their entire journey.
We discuss why sales leaders tend to prioritize Lead Gen to keep their sales funnel fed, but we also emphasize the immense value of Demand Gen. Engaging prospects early on ensures that your company is firmly on their radar when they reach the decision-making stage. It's about becoming a vendor they consider right from the start.
We also explore strategies, best practices, and success stories that illustrate how combining Lead Gen and Demand Gen can supercharge your marketing and sales efforts.
Don't miss out on this enlightening episode. Tune in now and equip yourself with the knowledge to revolutionize your approach to customer acquisition!

Is Direct Mail Marketing Still Effective?

Many marketers believe that direct mail is no longer an effective media for advertising outreach. In this episode of In the Now, Phil Goodheart, a Fractional CMO and direct mail marketing expert, talks with David Reske, CEO of Nowspeed, to debunk the myth that direct mail no longer works.  Last year 73 million direct mail pieces were sent, and according to Phil, most people don't use direct mail because they don't know how to use it correctly. This conversation may challenge your thinking about this medium and open your eyes to new possibilities. Listen now to see how effective direct mail marketing can be in addition to your other marketing efforts!

Grow Your Business With A Precise Marketing Strategy

Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gosenhauser, a Fractional CMO and CMO Advisor along with David Reske, CEO of Nowspeed make that case that beyond the startup phase, CMOs need to first create alignment across the organization on their Ideal Customer Profile and then invest in campaigns that build their brand, create demand, engaged existing customers and support their sales team. Without these critical steps, customer churn will cripple the growth of even the most ambitious companies. Listen to this powerful conversation so you can focus on the most important elements to grow your business! 

How To Manage Risks & Challenges In An Organization

Every company relies on experts to deal with risk and manage important challenges in the organization. Even though it's critically important, few companies have systems in place to identify, enable and teach experts. Alan Berrey, the author of Beyond Expertise, is an expert on experts and has powerful ideas on how to support experts, recognize their value, and even how to spot fakers. He is joined by host, David Reske, who is the CEO of Nowspeed. One concept to look out for is how experts love risk because to them it's no big deal. Listen now and learn how to get the most from the experts in your company!

How AI Writing Can Make You More Productive & Creative

In this episode of “In The Now”, guest Gregory Kennedy, a fractional CMO of Brand Zen says that only 37% of marketers are leveraging AI Tools like ChatGPT to be more effective. He is joined by host, David Reske, who is also The CEO of Nowspeed.
While many people believe that AI is simply a marketing productivity tool that helps us write faster, it does not actually do it that well.  Gregory Kennedy, who is a Fractional CMO, believes that marketers should be using AI to create and write better ideas. AI-enabled writing can make you more productive, while AI-enabled ideas can keep you creatively fulfilled. Listen now to find out how AI can bring out your own superpower!

How Do You Decide When to Hire Vs Outsource to an Agency?

In this episode of In the Now, Linda DiBias, a fractional CMO & David Reske, CEO of Nowspeed, discuss when to hire in-house and when to outsource to an agency. Listen now!

Do Great Companies Get It Right The First Time?

In this episode of In the Now, Carmen Williams, a marketing exec at Zuper & David Reske, CEO of Nowspeed discuss if great companies get everything right from the start. Listen now!