Marketing In The Now

How To Manage Risks & Challenges In An Organization

Every company relies on experts to deal with risk and manage important challenges in the organization. Even though it's critically important, few companies have systems in place to identify, enable and teach experts. Alan Berrey, the author of Beyond Expertise, is an expert on experts and has powerful ideas on how to support experts, recognize their value, and even how to spot fakers. He is joined by host, David Reske, who is the CEO of Nowspeed. One concept to look out for is how experts love risk because to them it's no big deal. Listen now and learn how to get the most from the experts in your company!

How AI Writing Can Make You More Productive & Creative

In this episode of “In The Now”, guest Gregory Kennedy, a fractional CMO of Brand Zen says that only 37% of marketers are leveraging AI Tools like ChatGPT to be more effective. He is joined by host, David Reske, who is also The CEO of Nowspeed.
While many people believe that AI is simply a marketing productivity tool that helps us write faster, it does not actually do it that well.  Gregory Kennedy, who is a Fractional CMO, believes that marketers should be using AI to create and write better ideas. AI-enabled writing can make you more productive, while AI-enabled ideas can keep you creatively fulfilled. Listen now to find out how AI can bring out your own superpower!

How Do You Decide When to Hire Vs Outsource to an Agency?

In this episode of In the Now, Linda DiBias, a fractional CMO & David Reske, CEO of Nowspeed, discuss when to hire in-house and when to outsource to an agency. Listen now!

Do Great Companies Get It Right The First Time?

In this episode of In the Now, Carmen Williams, a marketing exec at Zuper & David Reske, CEO of Nowspeed discuss if great companies get everything right from the start. Listen now!

Can ChatGPT Replace Your Marketing Department?

In this episode of In the Now, Mark Boudreau, a fractional CMO & David Reske, CEO of Nowspeed discuss if ChatGPT can replace your marketing department. Listen now!

How To Get Insights For Your Marketing Strategy

Many marketing leaders believe that they already have a complete understanding of their target market, and all they need to do is execute. In this episode of In the Now, Blake Thomas, President of Pilot Fish with 20 years of marketing experience, talks with David Reske, CEO of Nowspeed, about the critical role of marketing research in creating a strategy for success. Blake believes that unless you get the data to find out what’s really true, you’ll never create the insights you need for a successful campaign.  Listen to this episode to learn about getting the customer insights needed to create an effective marketing strategy!

How To Develop A Brand With An Emotional Connection

Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the dangers of ignoring your brand as it grows. In order to sustain your early success and keep growing it's critical to understand your differentiation, focus on the right segments and develop a brand that emotionally connects with your customer. Listen now to learn how to make the branding and strategy decisions that will give you a foundation for sustained growth!

What Is The Content Marketing Paradox?

In this episode of In the Now, Rayanne Thorn Krueger, a fractional CMO, host of the podcast, HR Latte, and co-host of the livestream, On the Edge, talks with David Reske, CEO of the digital marketing agency, Nowspeed. They discuss the paradox of investing in marketing efforts for the long haul yet having short-term expectations for results. She believes that you can create a successful content marketing strategy by combining strategic long-term planning while measuring the right metrics along the way to stay on track. What do you think about the content marketing paradox?

When Is Time To Launch Your Product?

What is value of launching a new product with the Minimum Viable Product (MVP) features vs. building out your complete product vision? In this episode of In the Now, Evan Rudowsky a Co-Founder at SubHub and David Reske, CEO of Nowspeed, shares from his experience about the pitfalls of investing too much and taking too long to build out your product before getting real market feedback. According to Evan, many entrepreneurs have a detailed vision of the new product they are building, and overbuild before they find out what they market is actually willing to pay for.  If you've ever created a new product, you'll appreciate the challenges Evan describes in engaging conversation. Click here to listen!

Do Companies Still Need Heroes?

In this episode of In the Now, Carol Meyers, former CMO of Glasswing Ventures & David Reske of Nowspeed talk about some dangers of relying on company heroes. Listen now!