Marketing In The Now

What Is The Content Marketing Paradox?

In this episode of In the Now, Rayanne Thorn Krueger, a fractional CMO, host of the podcast, HR Latte, and co-host of the livestream, On the Edge, talks with David Reske, CEO of the digital marketing agency, Nowspeed. They discuss the paradox of investing in marketing efforts for the long haul yet having short-term expectations for results. She believes that you can create a successful content marketing strategy by combining strategic long-term planning while measuring the right metrics along the way to stay on track. What do you think about the content marketing paradox?

When Is Time To Launch Your Product?

What is value of launching a new product with the Minimum Viable Product (MVP) features vs. building out your complete product vision? In this episode of In the Now, Evan Rudowsky a Co-Founder at SubHub and David Reske, CEO of Nowspeed, shares from his experience about the pitfalls of investing too much and taking too long to build out your product before getting real market feedback. According to Evan, many entrepreneurs have a detailed vision of the new product they are building, and overbuild before they find out what they market is actually willing to pay for.  If you've ever created a new product, you'll appreciate the challenges Evan describes in engaging conversation. Click here to listen!

Do Companies Still Need Heroes?

In this episode of In the Now, Carol Meyers, former CMO of Glasswing Ventures & David Reske of Nowspeed talk about some dangers of relying on company heroes. Listen now!

Which Is Better? Results Driven vs Time Based Work Culture

In this episode of In the Now, David Kinnear of Vistage Chair & David Reske of Nowspeed talk about a results-driven vs time based remote work culture. Listen now!

How To Find The Balance Between Busy & Productive

In this episode of In the Now, Joanne Davis of C12 & David Reske of Nowspeed find the balance between busy and productive. Listen to find your balance now!

How CEOs Can leverage Challenging Experiences For Greater Impact

In this episode of In the Now, Jordi Mullor of The Rebellion & David Reske of Nowspeed talk empowering leaders to have a greater overall impact on their teams & work. Listen now!

How To Redefine Leadership Without Needing Full Control

In this episode of In the Now, Paul Marston of C12 & David Reske of Nowspeed how to be a CEO that gives up control and succeeds. Listen now!

How To Create A Winning Sales Process

In this episode of In the Now, Raffi Yardemian of Sales Xceleration & David Reske of Nowspeed go through creating a process for winning sales deals. Listen now!

Working At For Profit Businesses Vs Non-Profit Organizations

In this episode of In the Now, Jim Johnston, a CEO Advisor & David Reske of Nowspeed talk about working at for profit vs non-profits organizations. Listen now!

Leading with Emotional Intelligence

Are leaders primarily concerned about strategy and goal setting, or it something else? In this episode of In the Now, Randy Case, a CEO coach at C12, talks about how good leaders need to be very effective at solving problems with emotional intelligence while engaging others to get things done. Randy spent many years as a college professor and deeply understands the theoretical and strategic nature of businesses, but his perspective with dozens of companies as a CEO coach has shaped his views about how personal relationships and emotional intelligence matter every day. Join me for this personal conversation to help take your problem solving skills to the next level!