Marketing In The Now

Capturing Attention in a Crowded Digital Space

Join David Reske on "Marketing In The Now" as he engages with Paul Kuhne, a seasoned marketing leader with a rich background in B2B and B2C sectors. This episode dives into effective strategies for standing out in today’s saturated digital markets. Paul shares insights from his extensive experience in driving commercial and social impact through data-driven and creative marketing approaches, discussing innovative ways to leverage AI, ML, and other technologies for dynamic customer engagement. Whether you're refining your brand strategy or exploring new marketing avenues, this discussion provides essential tips for capturing and maintaining consumer attention in the digital age.

Unlocking AI’s Potential in Marketing

Shaping Beliefs and Driving Organizational Success

In this insightful episode of "Marketing In The Now," host David Reske welcomes Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. With a rich background in leading transformative projects across various industries, Jasmine shares profound insights into how actionable steps rather than mere belief systems can significantly influence organizational success. The discussion delves into the social psychology behind why actions often precede and shape beliefs, highlighting the importance of initiating small, practical steps that lead to visible success. Jasmine and David explore effective strategies like embedding mission and value statements into daily operations, leveraging strength-based leadership, and ensuring continuous feedback and accountability within teams. Tune in to learn how to create a virtuous cycle of improvement and engagement in your organization, driving change through action and reinforcing a culture of success and innovation.

Driving AI Adoption with Strategic Change Management

Welcome back Jason Mundy to "Marketing In The Now"! Host David Reske and Jason, a seasoned B2B marketing leader with a track record at EMC and Dell Technologies, dive into the critical role of change management in AI integration within marketing departments. In this episode, Jason discusses the intricacies of implementing AI technologies effectively—focusing on the necessity of structured change management strategies to foster acceptance and optimize utilization across teams. Drawing on his extensive experience from both high-growth startups and Fortune 100 companies, Jason outlines how to set clear AI objectives, cultivate a culture of innovation, and manage the transformational challenges that come with integrating new tech. Tune in to discover actionable insights on harnessing AI to not just accelerate marketing efforts but to sustainably transform organizational capabilities and outcomes.

How to Create a Social Media Playbook

Dive into the art of social media strategy on "Marketing In The Now" with host David Reske and special guest Jenn Foster, Founder and CEO of Foster Marketing. This episode explores the transformative power of a well-crafted social media playbook, especially for businesses like franchises or those with multiple locations. Jenn discusses how a strategic social media playbook ensures consistency in branding and messaging across platforms, thus building a trusted and recognizable brand. From outlining the key components of a successful playbook—including brand voice, visual identity, and engagement strategies—to discussing the balance between local customization and brand coherence, this episode is a deep dive into crafting effective social media campaigns that resonate with both local and global audiences. Jenn also touches on the integration of AI in content creation, emphasizing how technology can enhance human creativity without replacing the authentic connections that are crucial for brand loyalty. Tune in to learn how to leverage these strategies to maintain a compelling and cohesive social media presence that drives engagement and growth.

The Power of Personal Branding for Founders

Tune into "Marketing In The Now" with host David Reske as he welcomes Shannon Curran, a seasoned marketing advisor and leader from SSC Consulting. This episode dives into the transformative impact of personal branding in the B2B software sector, discussing how founders can utilize their personal brand to elevate their company's visibility and establish trust with their audience. With her extensive background in brand organizational development and go-to-market strategy, including her role as VP of Marketing at MadKudu, Shannon brings valuable insights into creating compelling narratives that drive revenue and ensure strong market differentiation. The discussion focuses on actionable strategies for founders to showcase their unique stories and values, enhancing their ability to influence and lead their businesses to new heights. Join us to learn how effectively managed personal branding can be a game-changer for founders looking to stand out in competitive markets.

The Essential Role of Marketing in Product-Led Growth

Join host David Reske on "Marketing In The Now" as he chats with Warren Sukernek, a seasoned fractional CMO with extensive experience in both B2B and B2C sectors. This episode dives into why marketing remains crucial within a product-led growth strategy, countering the common belief that exceptional products sell themselves. Warren emphasizes that products like Canva and Netflix, despite their inherent appeal, have thrived due to robust marketing strategies that enhanced visibility, built trust, and supported continuous growth. The discussion covers how effective marketing not only propels initial discovery but also bolsters word-of-mouth, sets products apart in saturated markets, and fosters enduring customer relationships. Tune in to discover why sidelining marketing could limit your product’s full market potential, and how integrating thoughtful marketing tactics can drive sustained success.

Balancing AI and Humanity

Join David Reske on "Marketing In The Now" as he explores the complex interplay between artificial intelligence and human values with Vinda Souza, CMO of Ref Assured. In this thought-provoking episode, Vinda shares her insights on the ethical considerations and potential impacts of AI on the human experience, particularly in the marketing realm. Delving into topics such as the unseen costs of convenience and the importance of maintaining human touchpoints, they discuss how AI, while a potent tool for efficiency, should not replace activities that foster genuine human connections and creativity. This episode is a deep dive into how professionals can use AI responsibly to enhance rather than diminish the quality of both work and life, ensuring that technology serves as a complement to human capabilities, not a substitute. Tune in to gain a nuanced understanding of how to navigate the ethical challenges posed by AI in the digital age.

Global Branding at Scale

Join host David Reske and guest Jessica Crimmins on "Marketing In The Now" as they delve into the strategic intricacies of Santander's global rebranding from Sovereign Bank. Jessica shares her firsthand experiences on aligning internal operations, ensuring employee buy-in, and effectively engaging the community to transform a local entity into a global banking leader. Learn how Santander meticulously coordinated updates from physical signage to digital assets and leveraged strategic storytelling across multiple marketing channels to introduce the new brand identity seamlessly. This episode is packed with insights on executing a large-scale rebrand that resonates well both internally and in new markets.

Amplifying Lead Generation Through Strategic Branding

Join host David Reske in this insightful episode of "Marketing In The Now" as he discusses the critical interplay between strategic branding and lead generation with Michelle Heath, founder and CEO of Growth Street. Michelle brings her extensive experience from working with both Fortune 500 companies and startups to highlight how effective branding can significantly enhance lead generation efforts. This episode delves into why investing in a robust brand identity is not just for large corporations but is crucial even for early-stage companies. Michelle explains how a strong brand acts as a force multiplier, making marketing efforts more efficient and leading to lower acquisition costs and higher conversion rates. Listen as they explore practical strategies for balancing investments in branding with direct lead generation tactics, understanding your ideal customer's psychographics, and how to escape the common "feature trap" by focusing on the emotional benefits of products. Tune in to learn how to leverage your brand’s unique value to outshine competitors and foster sustainable business growth.