Marketing In The Now

Building Global Marketing Excellence

Dive into the world of global marketing with Brian Bakstran on "Marketing In The Now," where host David Reske discusses Brian's transformative strategies from his tenure at NetApp and Veeam. This episode explores how Brian's leadership propelled substantial market share growth and revenue increases through strategic alignment of marketing and sales across global markets. Learn about leveraging advanced marketing tools for precision targeting, balancing global consistency with local nuances, and fostering high-performing, collaborative teams.
Join us for a session filled with actionable insights to enhance your global marketing efforts.

Unlocking Revenue-Focused Marketing

This week on "Marketing In The Now," join host David Reske and guest Melanie LoBue, a seasoned B2B executive and digital marketing strategist, as they delve into the transformative approach of revenue-focused marketing. With two decades of experience driving growth for tech and financial services, Melanie outlines how businesses can shift from traditional marketing roles to becoming crucial revenue generators. The episode unpacks the evolution from marketing as a cost center to a revenue powerhouse, highlighted by Melanie's proven strategies for scaling high-growth companies toward $100M targets. From defining precise revenue objectives and customer profiles to integrating marketing with sales, Melanie provides actionable insights on building marketing operations that directly contribute to a company’s financial goals. Tune in to learn how to harness data-driven marketing strategies to not only meet but exceed your revenue targets, ensuring your marketing efforts yield tangible results.
 
Listen and learn how to transform your marketing framework into a robust revenue-driving machine with expert tips from Melanie LoBue.

Proven Strategies for Scaling Success

In this week's episode of "Marketing In The Now," host David Reske sits down with Marina Erulkar, founder of Hampstead Solutions and a seasoned expert in scaling businesses. Marina discusses the critical balance between focus and efficiency required for sustainable business growth. Drawing from her vast experience across multiple industries, including technology, financial services, and healthcare, Marina shares valuable insights on identifying the right opportunities for growth and optimizing resources to achieve ambitious growth objectives. The episode delves into practical strategies for streamlining operations, automating routine tasks, and overcoming resistance to change, illustrated with real-life success stories from Marina's consultancy work. Tune in to learn how you can apply these principles to transform and scale your business effectively in today's competitive market.
This episode promises to equip listeners with the knowledge and tools needed to navigate the complexities of business growth with strategic precision and operational efficiency.

Leveraging AI for Next-Level Digital Marketing Personalization

Join host David Reske on "Marketing In The Now" as he welcomes Zoe Kazmierski, Global Head of Digital Marketing at Pegasystems. In this episode, Zoe shares her expertise on leveraging AI-powered technologies in digital marketing to enhance customer engagement and drive sales. With a focus on B2B enterprise software and workflow automation, Zoe discusses the challenges and strategies of implementing personalization at scale within complex marketing environments. She explains how integrating data-driven insights can transform the digital customer journey, making it more engaging and effective. Listeners will gain valuable insights into creating personalized marketing strategies that not only attract but also retain customers in a competitive digital landscape.
 
Tune in to discover actionable tips and innovative approaches to scale your marketing efforts and achieve remarkable growth with personalization.

Amplifying B2B Impact with ABM

In this episode of "Marketing In The Now," host David Reske sits down with Bob Hebeisen, a seasoned marketing consultant and fractional CMO with over two decades of experience in B2B marketing for technology and services companies. Bob delves into the strategic implementation and benefits of Account-Based Marketing (ABM), a technique he has mastered through roles including head of global enterprise marketing for edX and marketing leadership at Glance Networks. This discussion will explore how ABM can transform customer acquisition by focusing on high-value accounts and creating personalized marketing campaigns that resonate deeply with targeted clients. Listeners will gain insights into the best practices for launching and scaling ABM efforts effectively, integrating it with other marketing strategies to drive substantial business growth, and navigating the complexities of today’s B2B environments. Bob’s expertise will provide invaluable guidance for marketers looking to enhance their strategic approach and achieve sustainable success through ABM.
Tune in to uncover the secrets behind effective ABM and learn how to apply these strategies to your business for better engagement and conversion rates.

How to Leverage AI for Content Marketing

Tune into this week’s episode of "Marketing In The Now," where host David Reske sits down with Dom Odoguardi, a seasoned expert in go-to-market strategies. Dom delves into the revolutionary role of Artificial Intelligence (AI) in transforming content marketing. This episode explores how AI enables businesses to create highly personalized and effective content strategies, diving into the use of AI for enhancing personalization, optimizing outbound marketing, and exploring innovative content channels. From utilizing AI to understand audience behaviors and preferences to integrating content with sales efforts for greater impact, Dom shares invaluable insights and real-world applications that help companies connect with their audience more meaningfully. Learn how a data-driven approach, powered by AI, can lead to more targeted and engaging content, ultimately fostering stronger customer relationships and driving business growth.
 
Join us to discover how to leverage AI to elevate your content marketing efforts, making each interaction more personal and impactful.

Unlocking Personalization at Scale

Join us on "Marketing In The Now" as host David Reske welcomes David Edelman, a luminary in digital marketing and strategy, to explore the cutting-edge of artificial intelligence in marketing personalization. With a storied career that includes significant roles at Aetna/CVS and teaching at Harvard Business School, Edelman dives into how AI is revolutionizing the marketing landscape by enabling hyper-personalized customer experiences. In this episode, Edelman elucidates the concept of a “segment of one,” where AI’s analytical prowess allows brands to engage with customers as individuals, offering tailored interactions that were previously unimaginable. Listeners will gain insights into practical AI applications and strategies that companies can adopt to not just predict, but also shape consumer preferences and behaviors in real-time. Whether you’re a marketing professional seeking to enhance customer engagement or a business leader looking to leverage AI for strategic advantage, this episode offers valuable perspectives on harnessing technology to deepen customer relationships.
Tune in to discover how you can transform your marketing efforts with the power of AI, as explained by one of the industry's foremost experts.

Capturing Attention in a Crowded Digital Space

Join David Reske on "Marketing In The Now" as he engages with Paul Kuhne, a seasoned marketing leader with a rich background in B2B and B2C sectors. This episode dives into effective strategies for standing out in today’s saturated digital markets. Paul shares insights from his extensive experience in driving commercial and social impact through data-driven and creative marketing approaches, discussing innovative ways to leverage AI, ML, and other technologies for dynamic customer engagement. Whether you're refining your brand strategy or exploring new marketing avenues, this discussion provides essential tips for capturing and maintaining consumer attention in the digital age.

Unlocking AI’s Potential in Marketing

Shaping Beliefs and Driving Organizational Success

In this insightful episode of "Marketing In The Now," host David Reske welcomes Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. With a rich background in leading transformative projects across various industries, Jasmine shares profound insights into how actionable steps rather than mere belief systems can significantly influence organizational success. The discussion delves into the social psychology behind why actions often precede and shape beliefs, highlighting the importance of initiating small, practical steps that lead to visible success. Jasmine and David explore effective strategies like embedding mission and value statements into daily operations, leveraging strength-based leadership, and ensuring continuous feedback and accountability within teams. Tune in to learn how to create a virtuous cycle of improvement and engagement in your organization, driving change through action and reinforcing a culture of success and innovation.